Plug in
Authorize Postgres, Stripe, HubSpot and Google Ads. Read-only access, a couple of clicks each, and your data starts flowing in.
Funnel analytics & automated reporting
For product and growth teams tired of guessing where users bail.
Kovra hooks into your database, billing and ad accounts, draws the whole customer journey as one live funnel, and nudges you the second people start slipping away. Scattered funnel data in, clear decisions out.
Growth and product folks at these companies open Kovra before their Monday stand-up.
BramblecourtNightjarOakmontAshgroveQuarry Hill
What Kovra does
Five things that keep you out of a spreadsheet on Sunday night
01
Drag your funnel together
Grab a step, drop it on the canvas, wire it to the next one. Kovra backfills the numbers from your events, so you're looking at real drop-off before your coffee cools. Reorder anything. Nothing breaks, promise.
02
Plugs into what you already run
One-click connectors for Postgres, Stripe, HubSpot and Google Ads. Click, authorize, done. No CSV exports and no “can someone ask engineering?” threads. If a sync hiccups, you'll see which one and why.
Postgres · Stripe · HubSpot · Google Ads
03
Tells you where people bail, in plain English
Kovra watches every step and flags the ones that slip. Then it writes a short summary: which step, how bad, how many people, where they went. No more squinting at a line chart at 4pm on a Friday.
Alerts land in Slack, email, or both
04
Reports that send themselves
Set a schedule once. Kovra sends a PDF to your inbox, a summary to Slack, or both, right before the meeting that needs it. Everyone walks in looking at the same numbers.
Daily, weekly or monthly · PDF and Slack
05
Dashboards you can share without sweating
Send a live link to your board, your agency or the new hire. Row-level permissions mean each person sees only the rows meant for them, so nobody gets a tour of data they shouldn't.
Row filters per person, not per dashboard
Seen enough? Pick a plan and go find your leak.
Choose your planGetting going
Plug in. Draw it out. Let it talk.
Draw it out
Drag your steps onto the canvas in the order customers actually move. Kovra fills in counts, conversion rates and the history behind them.
Let it talk
Pick who hears about it and when. Drop-off summaries and scheduled reports show up in your inbox or Slack without anyone building a deck.
Plays nice
Works with your favorite tools (and the ones you forgot you pay for)
Plans
Start at zero. Move up when the reports start paying for themselves.
Three plans, all in US dollars and billed monthly. Pick the one that matches how often you stare at your funnel.
Sketch
For tinkering, side projects and solo explorers.
$0/ month
- 3 funnel boards
- 5 data connectors
- 30-day data history
- Weekly email reports
Insight
For teams who check the funnel weekly (okay, daily).
$59/ month
- Unlimited funnel boards
- 25 data connectors
- 12-month data history
- Drop-off alerts
- Slack and email report scheduling
Atlas
For when the funnel is the business and clients want reports with your logo on them.
$519/ month
- Everything in Insight
- Unlimited data history
- Custom SQL modeling
- Role-based access controls
- White-label client reports
All prices in USD, per workspace, billed monthly.
In their words
What teams say after the first Monday digest
“The plain-language drop-off summary is the thing. It told us people were leaking after the billing page, and I didn't have to squint at a chart to find it.”
“Connecting Postgres and Stripe was a few clicks, not a ticket in the engineering backlog. I finally have a funnel I trust, and my engineers still have their sprint.”
“Row-level permissions let me share the live dashboard with our agency without handing over every account. Same link, only their rows. Done.”
Your move
Go find the step where people quietly leave.
Pick a plan, connect a database, and see your funnel before the next stand-up. Starting at $0 is totally fine, we won't judge.